Paula

Paula was launched in July 1967 in Santiago by Roberto Edwards Eastman under Editorial Lord Cochrane. It quickly positioned itself as a modern, feminist-oriented alternative to traditional women's magazines like Eva.

Led by its first director, journalist Delia Vergara (1967–1975), the magazine embraced innovative journalism that addressed taboo topics of the era—such as abortion, marital issues, contraception, female infidelity, and emerging female political roles

Paula was groundbreaking in bringing women's personal, social, and political issues into mainstream discourse, at a time when most magazines focused on domestic roles. It provided a platform for feminist awareness and dia.

In summary, Paula began in 1967 as a feminist, forward-thinking women’s magazine in Chile. With groundbreaking content—including contributions from Isabel Allende—dynamic design, and socially critical reporting, it significantly influenced Chile’s cultural landscape. Today, its legacy is preserved in major archives and remains accessible digitally.