American luxury department store Bergdorf Goodman has unveiled its 2025 Holiday campaign celebrating the spirit of wonder of New York City.
Titled 'The Bergdorf Soiree', it is an ode to the city's one-of-a-kind glamour during the festive season. With Photography and Film direction by Alexandre Bassard, the campaign features a dynamic cast of Linda Fargo, Willy Chavarria, Maggie Maurer, Cacho Falcon, TK Quann, Cipriana Quann, Quentin Jones and Bernard Maisner. Appearing in looks from Schiaparelli, Tom Ford, Marc Jacobs, Valentino, Charvet, Giuliva Heritage and Khaite, the guests embrace the elegance of getting-ready moments, champagne toasts with loved ones and the unforgettable fashion statements that define the thrill of a holiday evening.
'The holidays are the most special time at Bergdorf Goodman, where style, tradition and connection make it the ultimate shopping destination for our clients. The Bergdorf Soiree reflects our dedication to offering a remarkable assortment of highly coveted brands. Our glamorous gift curation, whether statement-making fashion for yourself or wishlist must-haves for loved ones, is designed to inspire, delight and make every holiday visit truly unforgettable,' Tracy Margolies, President, Bergdorf Goodman said in a press release.
'This season, we're celebrating the timeless tradition that has defined Bergdorf Goodman for generations, bringing together fashion, fantasy and the inimitable energy of the city. Our campaign captures an inspirational world where extraordinary people and design come together in a way that feels joyfully reflective and magical. Clients can further revel in the campaign coming to life across Bergdorf Goodman channels and discover an alluring experience where a sophisticated assortment awaits them,' Kristin Maa, Chief Marketing Officer, Saks Global stated.
To bring the magic of the season to life Bergdorf Goodman will host an array of extraordinary holiday experiences such as the Breakfast with Santa, in-store live musical performances, bespoke shopping moments, exclusive products and designer appearances. It will reveal its iconic holiday windows later this season while it's holiday book will arrive on clients doorsteps.
Check out the campaign images 
here.
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